Today, I am going to talk about G for Guest Posting in Blogging as a part of the A to Z B-A-R posts. As a blogger and a professional Content Writer, I have guest posted on many sites as well as hosted a number of guest posters. Some of them belong to dear blogger friends and others belong to known portals. Guest posting is still a gray area. I hope that this post will help clear some of the confusion.
What is Guest Posting?
Guest Posting is writing a post on another blog or website that appears under your name and provides a linkback to your blog.
Things to remember while writing a guest post:
Write original, engaging content that is in line with the content that appears on the Guest blog.
Write a post that is similar to what you otherwise write. A Guest blog gives you an opportunity to sharpen your expertise and present it to a wider audience. You also get to share what you write so well on your own blog.
Embed links within the post of relevant articles from your blog, guest blog as well as authoritative sites on the web. This makes your post more credible and also gets you more traffic. But, please desist from link spamming. No one likes the entire article filled with links.
It helps to follow the etiquette of guest posting.
Benefits of Guest Posting:
Get new traffic: Finding new good-quality readers is always a challenge. An established blog has its own set of readers that can be harnessed by a Guest blogger through their content
Get a good quality backlink: As you slowly build the backlinks that you get from credible big sites, your own blog/website will improve in its organic SEO ranking. Guest posting on sites with quality visitors enhances the credibility and reputation of your own blog.
Get introduced to new readers and enlarge your reader base: I have personally found new and excellent readers through Guest Posts. It is like reaching out to a larger base of readers who are already reading the topics you write about.
Establish your credentials in specific genre/genres: If you are a parenting/travel/food or other blogger then it makes sense to write for other blogs/websites in similar genres. That way, you establish your authority in that niche.
Building relationships: Just like in real life, it is beneficial to build healthy relationships with established bloggers and websites. More often than not, they will promote you and lend credibility to your work. Make sure that you generously reciprocate the favor.
After the Guest post has been published, put up a snippet and link to the post on your own blog. Also, promote the post on your social media network. Thank the Guest blog and be prompt in answering any comments courteously.
Hope, this will help you unleash the potential of Guest blogging for your own sites and blogs.
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Blogger Bio: Rachna Parmar
Rachna Parmar is an award-winning blogger, an enthusiastic cook, wife, fitness freak, Yoga enthusiast and mother to two naughty sons and a Labrador. She is also a freelance Content Writer and an entrepreneur. She counts reading, writing, cooking, fitness, Yoga and social causes among her passions. You can follow her on her blog, Twitter, Facebook and on Pinterest.
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Blog-A-Rhythm’s theme for the month of April is
Come back everyday this month (except Sundays)
to read 26 guest posts on facets of blogging!
Something which I have not done on my blog till now! Guess I should invite few friends over 🙂 Thanks for an informative post, Rachna!
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Glad you liked it, Shalzzz.
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Good post, informative and encouraging. I’m sure you’ll receive quite some requests for a guest post now. 😉 And by the way, high 5 from another author and professional content writer. 🙂
My link: http://www.devikafernando.com/blog/blogging-from-a-to-z-challenge-letter-g-good-enough
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Thanks@ Nice to connect with you, Devika.
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That was an informative post, which will be of help to a lot of people like me! Thank you, Rachna! Looking forward to inviting you to my blog! 🙂
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Glad you liked it, Shilpa. Thanks a lot. 🙂
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I have written for a few sites and met some great bloggers in the process. Too many links in an article puts me off, good point mentioned by Rachna. This article on guest posting is very informative.
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Thanks so much, Sulekha.
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Must try guest blogging now… I’ve never done that so far! Thanks Rachna
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Thanks, Nisha.
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I’ve guest posted for 2 bloggers so far but never had one on my blog – I should consider that. Thanks for the tips.
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You’re welcome. And, you must.
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I enjoy doing Guest posts for friends and making them do for me too. It just takes the relation to a new level. 🙂
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I completely agree, Sheethal.
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I too need to consider getting bloggers to guest post on my blog. Informative post 🙂
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Thanks, Rajlakshmi. 🙂
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Hi! *waves ethusiastically* I’m a content writer, too. I write for a variety of clients, some I found on Elance and some on my own. I write for a lot of marketing firms and guest posting is huge. Like you, I see a lot of guest posting…it’s huge right now. Many of my clients have me write massive amounts of content, then post it on sites like Huffington Post, Forbes, etc. When you Google certain search terms within their industries, they show up on top, thanks to the many guest blogs they’ve written with backlinks. Great to meet you!
Stephanie
http://stephie5741.blogspot.com
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Hi Stephanie! *waves back hysterically* Thanks for sharing your experience.
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That’s a great post Rachna and on a topic I had never read about. I once guest blogged for a fellow blogger but I have never invited someone to do that for me. May be with all this great information, I should give it a shot!
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Thanks, Parul. I sure hope that you do give it a try.
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This is such a helpful post, Rachna. It is something that is hardly written about. Thanks a lot for sharing. 🙂 Off to check your post on Guest Posting Etiquette.
*Shantala @ ShanayaTales*
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Thanks, Shantala!
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I love guest posting. I have done a couple already. 🙂 Thanks for sharing this. I wish had known all these tips before hand. The first one is referenced here: http://downhomethoughts.com/2015/02/10/my-first-guest-blog-harsh-reality/
and the second one here:
http://downhomethoughts.com/2015/03/05/guest-blog-mania-gotcharacter/
I highly recommend guest blogging.
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Thanks, Shawn. I read your posts.
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Nice piece Rachna. This is one area I need to build upon. Your post serves as a reminder, thanks.
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Glad you liked the post, Beat About the Book.
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Some very helpful tips there, Rachna. I like the clarity and the way you have organised this whole post.
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Thanks so much, Beloo. I enjoy writing about blogging. 🙂
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Thats good food for thought. Very clear thoughts.
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Thanks, Lata.
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Great information to know when guest blogging Rachna: thanks for sharing! I have done two and had at least one of them reciprocated! 😉 ❤
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That’s wonderful. Thanks for reading, Elly.
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Great tips about guest posting, Rachna! I’ve done a couple and had one on my own site, so far. This is definitely something I need to expand upon.
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Thanks, Debbie.
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Very informative post, Rachna! I have not explored much of guest blogging. Need to include this in my blogging action plan. Thanks for sharing 🙂
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You’re welcome. 🙂
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