Blogging Tip from the BAR: #Branding

Blogging tip, All about blogging

Did you realise we have moved the Blogging Tips to a separate blog post each week? These tips earlier used to be clubbed with the Wordy Wednesday prompts.

The tips you see here will be from BAR members as well as blogging experts in the universe, so be sure to tune in with your comments and suggestions each week!

This week’s Tip:

It’s easy, actually very easy to be swept up by the adulation and comments that flood your blogs. It makes you want to do more, reach out more, make yourself visible. None of which is wrong, by the way. But, there’s an important thing you must keep in mind.

Be clear on how you brand yourself

When you blog, be it personal or as a small business owner, be clear on how you want your audience to perceive you. Ask yourself these questions:

  • Are you blogging to gain a following?
  • Do you want people to reach your blog when they think of a topic in your niche?
  • Do you want brands/ campaigns to find you? 

How do you balance your personal image as a blogger and a brand image? This becomes tricky when you have blogging platforms reach out to you for promoting a campaign.

The key here is this: If you must build your brand, do it sensibly. Signing up for every campaign, even if it is within your niche, may make little sense, if it means people won’t read what you’ve written or if it goes against what you stand for, on principle.

For a comprehensive view on how to build your brand, read this detailed article by blogging gurus Neil Patel and Aaron Agius: The Complete Guide to building your blog audience.

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Happy Blogging!

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